Process

Every step ends with an artifact and your approval.

Eight steps, brief to launch. Each one produces something real — a file, a map, a page you can click — before the next one starts.

The eight stages of a project

01 Brief

Send us a brief on whichever platform you found us.

A rough idea is enough. The reply is a read on whether it is a good fit — or an honest decline — within one business day.

You give a rough idea You get a fit assessment Cost none
froentive
Online · Typically replies within one business day
MC
You · 2 Mar, 09:14 Callahan, Ferraro & Nazari — a three-partner litigation boutique in midtown Manhattan. Our site is from 2011, the agency that built it is gone, and nobody here can edit a word of it. People read it before they call, usually at night, on a phone.
froentive · 2 Mar, 10:02 Three questions before I say anything about price:
  1. Who are you trying to lose? A site that says yes to everyone reads as general practice.
  2. Do you want to publish case results and figures?
  3. Who edits it after launch, and does the domain or email move?
MC
You · 2 Mar, 11:41 1 — Anyone shopping on price, or wanting it settled quietly next week.
2 — No. Prior results guarantee nothing. Show cases tried, not dollars won.
3 — Our office manager, and not much beyond email. Domain stays, email is on Google Workspace.
CFN_brand_2011.zip · 18.4 MB
froentive · 2 Mar, 12:20 Good fit — and answer 2 is the one that shapes the whole site. The project brief is on its way; the manifest comes back before any price does.
Write a message…Send

02 Manifest

We write your brand manifest — and you correct it.

manifest.md states your voice, your look, and what the site has to achieve. You correct it line by line until every line is true, and every later step is checked against it.

You get manifest.md Revisions until it is right Cost none
manifest.mddraft 2 · verified by client
1# Callahan, Ferraro & Nazari — brand manifest
2
3## Who they are
4A three-partner litigation boutique in midtown Manhattan. No
5associates. Every matter is tried by the person you retained.
6
7## Who they serve
8Individuals, executives and closely held businesses already in a
9dispute. They arrive frightened and unusually well informed.
10
11## Voice
12Warm and approachable. Reassuring from the first line.
13Plain-spoken, never chummy — these people are being sued.
14↑ client correction, draft 2 — reshapes copy on every page
15
16## Look
17A bound court record. Caption rules, an indexed list, type doing
18the work. Navy, ivory, one antique gold hairline. No stock photography.
19
20## The hero must
21- State the promise in one sentence: senior counsel, start to finish
22- Prove the firm is small on purpose, not small by accident
23- Offer evidence of experience, never a promise of outcome
24- Keep a tappable phone number within reach at every width
25
26## Out of scope
27Blog · case results · client portal · online payments

03 Sitemap

We map every page and fix the price against it.

Every route and every anchor, plus what is deliberately not being built. The fixed quote is written against this and nothing else.

You get scope and a fixed quote Valid 14 days Cost none
Sitemap · 4 pages · static · no CMS
Homehero · firm · practice · partners · contact
Attorneys3 partner profiles
#callahan
#ferraro
#nazari
Practice4 anchored sections
#commercial
#employment
#whitecollar
#appellate
Contactform · tel · address
direction the map sets Depth over breadth: four practice areas, anchored on one page rather than four thin ones.
Every route reachable in one click from the hero.

04 Wireframe

We settle structure and spacing before any styling.

No colour and no type, so the conversation stays on what goes where and how much room it gets.

Revisions one round Done written approval
Callahan, Ferraro & Nazari
Attorneys at Law · New York
Home
Attorneys
Practice
Contact
Request a Consultation
Hero
LITIGATION BOUTIQUE · NEW YORK
640
H1 — page title
20ch measure, three lines
582
Intro paragraph — 52ch
Primary CTA
Secondary
Evidence row
counts, never figures
Founded
Cases tried
Practice areas
Partners

05 Code

We hand-write the build against the approved wireframe.

No framework, no build step, and no page weight nobody asked for. What ships is what was approved.

You get a real, responsive build Checked contrast and keyboard access
40 <!-- ============================ HERO ============================ -->
41 <section class="hero">
42 <div class="container hero-inner">
43 <span class="eyebrow reveal">Litigation Boutique · New York</span>
44 <h1 class="reveal">Senior counsel, from the first call to the final ruling.</h1>
45 <p class="hero-sub reveal">Callahan, Ferraro &amp; Nazari is a New York
litigation boutique. Three partners take a deliberately small number of
significant disputes — and try them personally, without handing your
matter to a junior associate.</p>
46 <div class="hero-actions reveal">
47 <a href="contact.html" class="btn btn-light">Request a consultation
<span class="arw" aria-hidden="true"></span></a>
48 <a href="practice.html" class="btn btn-outline">Our practice</a>
49 </div>

06 First version

You get a real page on staging to click through.

You open it on your own phone. People judge a page they can use far more accurately than a picture of one, which is why this is not another mock-up.

You give feedback per page Done approval per page
CFN
Callahan, Ferraro & Nazari
Attorneys at Law · New York
Litigation Boutique · New York
Senior counsel, from the first call to the final ruling.
Callahan, Ferraro & Nazari is a New York litigation boutique. Three partners take a deliberately small number of significant disputes — and win them.
Request a consultation →Our practice
Est. 2009
Founded in New York
40+
Cases tried to verdict
4
Core practice areas
3
Partners — the whole firm

07 Revision

You send one consolidated round of changes per page.

A round does not start until you say your feedback is complete. Anything that does not match what was approved is a defect: fixed free, and it never spends a round.

Revisions one round per page Defects always free
CFN
Callahan, Ferraro & Nazari
Attorneys at Law · New York
Litigation Boutique · New York
Senior counsel, from the first call to the final ruling.
Callahan, Ferraro & Nazari is a New York litigation boutique. Three partners take a deliberately small number of significant disputes — and win them.
Request a consultation →Our practice
Est. 2009
Founded in New York
40+
Cases tried to verdict
4
Core practice areas
3
Partners — the whole firm
round 1 · request Put the phone number in the top navigation, tappable. Spends the round.
Round 1 · 14 Mar
defect · free “and win them” promises an outcome, against manifest line 23. Fixed at no charge — a defect never spends a round.

08 Final

We launch on your domain and hand the whole thing over.

Hosting, deployment, analytics and Search Console configured, plus a handover written for the stack you actually have.

You get a live site you own Defect cover 14 days, free

A disagreement found early is a conversation. Found at the end, it is a rebuild.

Common questions

Before you get in touch.

How many revisions are included?

One round per step, and during the build that means one round per page rather than one for the whole build. A four-page site carries five included rounds: one on the wireframe, and one per page. A round is one consolidated set of feedback, and it doesn't begin until you say your feedback is complete. Additional rounds are available at a rate stated in your quote. Defects — anything that doesn't match the approved direction or the written scope — are always fixed and never consume a round.

What is the brand manifest?

A document we write after reading your brief, called manifest.md. It states who your business is, who it serves, what it sounds like, what it looks like, and what the site has to make happen — in our words, not repeated back in yours. You correct it line by line until every line is accurate, and it then becomes the reference every later step is checked against. Making it a file rather than a conversation is deliberate: a paragraph in a message gets skimmed and agreed to, while a document with a line per claim gets read.

Why build the site one page at a time?

Because a misjudged pattern found on page one is a half-hour fix that never reaches pages two through six, while the same pattern found at the end has been repeated everywhere and has to be unpicked from each. It also gives you something real to click early, and people assess a page they can use far more accurately than a picture of one. Each page is approved in writing before the next one starts.

Why a wireframe before any design?

Because structure and styling are different arguments, and holding them at the same time makes both harder. A wireframe has no colour and no type, so the only thing left to discuss is what goes where and how much room it gets — which is the decision everything else is built on. Once it is approved, the styling has a brief to satisfy rather than a blank page to fill.

What if I want to change something after approving a step?

Approving a step locks it, because the next step is built on top of it. Reopening one is a change order: we quote the change, you accept or decline, and the timeline adjusts. Nothing is refused outright — it's priced rather than absorbed silently.

How do I communicate with you during a project?

You choose the channel at kickoff — a verified marketplace profile (currently Fiverr, fiverr.com/froentive) or direct email — and the steps, deliverables and revision policy are identical either way. The reply time on that channel is one business day, and anything decided in a call is written back to it afterwards, so the project has a single record rather than one that exists in someone's memory.

What do you need from me before we start?

A completed project brief, plus anything you already hold that describes the brand: a manifesto or positioning document, existing brand guidelines, logo files, photography, and examples of sites you like or dislike. If none of that exists, that's a normal starting point — the brand manifest simply does more of the defining, and the quote reflects it. After booking you also send the content and asset pack against a stated deadline.

What happens if my content is late?

The remaining dates shift by the length of the delay. It's stated in the scope before the project starts rather than negotiated afterwards, because late content is the most common cause of a late launch and it isn't something we can fix by working harder.

What's in the handover, and why does it depend on the technology?

Because “how do I change this text?” has a completely different answer on each stack. A static site handover covers where the source lives, how an edit becomes a deploy, and how to roll back. A CMS handover covers logins and roles, how to edit each content type, and which parts are structural. An e-commerce handover covers products and inventory, the order and payment flow, and tax and shipping. Every handover also covers domain and DNS, where email is hosted, renewal dates, analytics and Search Console access, and what to do first.

Who owns the website when it's finished?

You do. Ownership of the delivered design and code transfers to you on final payment, and the handover includes what you need to run it independently.

How much does a project cost?

Froentive doesn't publish prices, because a fixed price only means something once the scope is written. The quote at step three is fixed for the scope it describes, valid for 14 days, and includes the payment schedule and the rate for any additional revision round.

Know how it works? Start the brief.