Cole Studio № — Independent Identity Design
Marks for brands that plan to be around a while.
Six identities. Six palettes. Each one built the same way — from the client's own material, not a mood board.
Approach
Three things every mark has to survive.
01
A business card
If a mark only works at hero-image size, it isn't finished. Every identity is proofed at 32mm before it's proofed at 3200px.
02
A single colour
Every mark has to hold up printed in one ink, stamped, embroidered, or faxed. Colour is a layer on top, not the thing itself.
03
Five years
No trend-driven gradients or seasonal wordmarks. Clients come back after year one wanting less added, not more.
Nordbrew, one year in
Marlo gave us a mark before we had a mission statement — and it turned out to be the more honest of the two.